Digital Marketing Specialist Job at NFI Industries, Camden, NJ

ODUyQTZDSmN0Lzh5RXV6eTdURVhEYWRWTGc9PQ==
  • NFI Industries
  • Camden, NJ

Job Description

Overview:

We’re seeking a Digital Marketing Specialist who thrives at the intersection of creativity and data. In this role, you’ll design and execute multi-channel B2B campaigns, optimize performance through insights and A/B testing, and drive digital innovation that meaningfully connects with audiences across their journey. You’ll collaborate with marketing, sales, and branding teams, contributing strategic ideas and hands-on execution to deliver measurable business impact.

If you're passionate about leveraging data to fuel marketing growth, love the challenge of optimizing performance across multiple platforms, and want to be part of a team that values both creativity and results, we want to hear from you.

Responsibilities:
  • Contribute to the planning and implementation of multi-channel digital marketing campaigns.

  • Coordinate, execute, and monitor paid social advertising campaigns across multiple platforms to drive brand visibility and lead generation (LinkedIn Campaign Manager, Meta Ads).

  • Optimize and manage Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, campaign management, and performance analysis, to increase website visibility and enhance Search Engine Marketing (SEM) efforts (Google & Microsoft Ads).

  • Build retargeting and remarketing audiences for various marketing campaigns, continuously evaluate performance, and implement data-driven improvements.

  • Regularly update website content and collaborate with team leads on strategies to enhance SEO performance and optimize paid advertising efforts.

  • Create high-converting landing pages for campaign conversion and quality lead capture.

  • Monitor and analyze digital performance using Google Analytics 4, Google Tag Manager, and platform-specific reporting tools. Consolidate insights into actionable reports to guide campaign strategy and decisions.

  • Support email marketing campaigns, lead nurturing initiatives, and audience targeting strategies.

  • Partner closely with marketing, branding, content, and sales team members to ensure digital efforts align with business objectives.

  • Stay current on digital marketing trends, tools, and best practices, including Artificial Intelligence (AI) applications in marketing.

Qualifications:
  • Bachelor's degree in Marketing, Digital Marketing, a related field, or equivalent professional experience.
  • Minimum of 3-5 years of digital marketing experience in a corporate or agency environment.
  • Proficiency in digital advertising platforms and A/B testing methodologies (Google/YouTube/Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, etc.).
  • Experience with Google Analytics 4 and Google Tag Manager for tracking, reporting, and performance analysis.
  • Familiarity with SEO and SEM best practices and tools.
  • Experience with marketing automation platforms and CRM systems; HubSpot experience a plus.
  • Technical knowledge of CMS. HTML/CSS knowledge is a plus, but not required.
  • Proven experience managing multiple projects and campaigns simultaneously with competing deadlines.
  • Strong analytical skills with the ability to translate data insights into recommendations.
  • Excellent written and verbal communication skills with demonstrated ability to collaborate cross-functionally.
  • About 10% travel required

We are excited to share that the base salary range for this position is $55,957.20 - $74,609.60. This position is also eligible for an annual discretionary bonus, targeted at 3%. NFI takes into consideration applicants' qualifications, experience, education, and geographic location when determining a starting rate of pay.

 

Employees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options.

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.

Job Tags

Full time, For contractors, Local area,

Similar Jobs

CloudWalk

Remote Engineer - Mobile Job at CloudWalk

About CloudWalk:We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of happy customers and a hunger for innovation, were now expanding our neural network literally and metaphorically...

Community Health Systems

LPN Phone Triage Nurse Job at Community Health Systems

 ...certification reimbursement, tuition reimbursement, and student loan assistance for eligible roles.**Job Summary**The Licensed Practical Nurse (LPN) in the clinic setting delivers essential nursing care under the supervision of licensed practitioners or Registered Nurses.... 

Sysco

Sales Consultant (Mandarin) Job at Sysco

 ...an experienced Sales Professional, Restaurant Manager, Culinary Manager or Chef looking for career development opportunities? Join Sysco's World Class Sales Team and explore all the benefits and perks.**Why you should join our Sales Team:**+ Competitive base salary,... 

The Seattle Times

Assistant Managing Editor Job at The Seattle Times

 ...premier regional news sources, is hiring an Assistant Managing Editor to join our Pulitzer Prize-winning newsroom. This individual joins...  ...~9 paid holidays ~ Monthly internet stipend for predominately remote employees ~ Subsidized transit cards and parking costs ~... 

Top Level Promotions

Office Assistant - Administration (Work from Home) Job at Top Level Promotions

Work from Home Data Entry & Office Administration Remote Online Role About the Job We are seeking motivated individuals in Murrieta, California, United States , for an entry-level remote position in data entry, office administration, and online research...