We're looking for a Marketing Specialist to take ownership of our engagement strategies using Braze. You'll design, implement, and optimize customer journeys across multiple channels — driving retention, reactivation, and long-term growth.
Build and execute data-driven lifecycle marketing campaigns using Braze
Design and optimize customer journeys across email, push, in-app messaging, and SMS
Create segmentation strategies to drive personalization and engagement
Utilize Braze features such as Canvas, Liquid scripting, and event-triggered workflows
Analyze campaign performance and provide insights for iterative improvements
Collaborate cross-functionally with product, data, and engineering teams to maintain clean integrations and data flow
Ensure compliance with data privacy regulations and industry best practices
2–4+ years of hands-on experience with Braze, especially Canvas and Liquid personalization
Strong grasp of customer segmentation, A/B testing, and multi-channel messaging strategies
Comfort analyzing campaign data and making optimization recommendations
Experience collaborating with technical teams on data pipelines and integrations
Bonus: Familiarity with SQL, HTML, or basic scripting
We're committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, and we do not discriminate on the basis of race, religion, gender identity, sexual orientation, age, or any other protected status.
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